OK, so there’s no such thing as a perfect profile page… BUT by the end of this blog post you’ll discover the secrets to a highly effective profile page that will generate interest from prospective clients and position you as an authority or leader in your industry.
Show Your Face
Let’s start with the basics. It’s something so simple, but easily overlooked. A good clear profile picture; preferably one of you smiling, lets people put a face to the brand and builds trust. It gives your profile some life and adds a bit of character. Would you feel comfortable answering the door if you couldn’t see through the peep hole? It’s exactly the same with social media. You have to show your face if you want to seem approachable online.
To stand out, you must be different
There are millions of people on social media fighting for the same attention from the same people you’re targeting. If you want to win, you’ll have to rise above the noise and stand out by doing the opposite of what most people do online, and that is to be a good listener. Whether you’re on Facebook, Twitter, LinkedIn or Instagram, paying attention to others and making positive contributions to the conversation is what will give your profile that magical charisma that attracts people to you like a magnet.
Are You A Social Media Introvert?
The first thing you have to remember is that social media is supposed to be social. So let’s place some emphasis on the word social. You shouldn’t be hiding behind logos and pictures of products. You should aim to engage with people on a human level and most of all show your face. You’ll seem more approachable, which will definitely help you to attract more people. After-all, people only do business with people they know like and trust.
Don’t Be Afraid To Open Up
Talk about your hobbies and interests outside of work and business. Talk about your aspirations and any volunteer or charity work you’ve done, or currently doing. Talking about your non-business related interests makes you come accross as more human, again boosting that approachability factor
Your profile should be consistent across all your social media platforms. Try and use the same picture if possible and keep your mantra the same as well across all of them for a consistent message.
Share valuable posts that will be of interest to the audience you’re trying to attract. Bear in mind the perfect profile page doesn’t consist of just your own content. You should aim to curate content from other sources that will be of use to the people reading it. Balance this with liking, commenting and sharing the posts of the people you follow if they resonate with you. The key is to either inspire, inform and entertain. Stick to those three things and you’ll get results.
The kind of content you should aim to share will depend on the audience you’re trying to attract, but a good starting point would be to share videos and to start a conversation around them. You can also share case studies or success stories within your marketplace.
Over To You
Has anything in particular worked for you in social media in terms of optimising your social media profiles?
Drop a comment below and get involved in the conversation.
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