You probably already know that your website is one of the most important marketing tools your business relies on. Why? Because in the 21st century, customers rely heavily on the internet to find information on products and services before they decide to buy.
Because your online presence is so important, it’s essential that you have the necessary tools and data to ensure that your website is optimised for attracting and converting customers online.
Without an effective website layout, tools, good images, a clear call to action and proper website site analytics, hoping to make sales from your website is like trying to walk in straight line with your eyes closed. Don’t believe me? Try it.
Here are 5 things to consider:
1) How Well is My Website Converting Visitors Into Paying Customers ?
If you don’t know exact numbers or at least have an idea, you are definitely losing out on money and opportunities to get more customers.
Did you know , on average 96% of customers will leave your website without making a purchase? So that leaves you with a conversion rate of 4%. Not very exciting is it? That’s the case for a lot of businesses. The good news is, there are lots of tools you can use to boost your conversion rates.
What is a conversion rate? A conversion rate is simply a measure of how many visitors per hundred, become paying customers. Fore example; if your website receives 100 visits, and 20 of those visitors become customers, that means your conversion rate is 20%.
2) How Can Increase My Conversions?
On average it takes 7 exposures to your brand for a customer to buy, because one of the biggest reasons for delaying a purchase is the lack of information.
The more your visitors know about your product or service, the more likely they are to buy. If you email your prospects multiple times while providing valuable information, you will literally leave your competition in the dust. Why? because you’re building relationships, your credibility and trust in your brand, which is essential for growing your customer base. If you consistently provide value, you’ll start to attract more customers.
Using landing pages or ‘squeeze pages’ to capture your prospects contact details will allow you to start following up with those unconverted leads and converting them to sales via email.
You can do this with a simple email marketing tool such as Aweber or Get Response to send your website visitors valuable information and content that will move them further down the sales funnel; and turn them into paying customers.
3) Is My Website Mobile friendly?
If your site isn’t mobile friendly, you’re running out of time. Google is already penalising websites that aren’t mobile friendly with poor search rankings. If you want to get more customers online, you’ll need to work on improving your search engine ranking. Switching to a mobile friendly or “responsive website’ design adapts the website content to fit on a smaller screen for ease of use and better visibility. This eliminates the need to ‘pinch and zoom’, giving your visitors a better overall user experience and of course improves your visibility in search engines.
More and more people are using their mobile phone or tablet as their primary browsing device. A lot of people are now making searches on their smartphones and completing the transactions at home on their PCs or laptops. However, if they have a bad experience of your site on their mobile, there’s a high possibly they wont bother returning to your site.
Responsive web design is no longer a luxury, it’s a necessity if you want to extend your online reach and get more customers.
Action Step: Contact us for a free website appraisal
4) How Much Do I Know About My Website Visitors?
Being able to identify your customer’s problems and their behaviour really helps you position your brand so that it matches their expectations. Conducting surveys and using on site analytics tools such as heatmaps will show you your best performing and under performing pages. Getting feedback from existing customers on how you could improve your website is always a good place to start.
Action Step: Sign up to Sumo Me
4) How much traffic is my site getting ?
You need to have a clear idea of how much activity or ‘traffic’ your website is getting and where the bulk of it is coming from. If you know this key performance indicator, you’ll have an idea of how well your website is performing in search engines and what marketing strategies are performing best.
An analytics tool such as Google Analytics will help you find out what exactly is happening with your website and if there are any ‘holes to plug’.
After answering these 4 questions, you should have a clear idea about what you need to do to start getting more customers online. If you need help or advice, feel free to email me at: andrew [at] cakeboxcreative.co.uk
Action Step: Sign up to Google Analytics so you can create a solid marketing plan based on your website stats.
Here are a list of tools you can use to get your website working for you:
More resources are available at out Resources Page
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