Are you thinking of getting a logo design for your new business? Perhaps you’re looking to redesign your existing logo and start afresh. As you read this article, you’ll discover what makes a good company logo and how important it is to invest in professional logo design.
Your Company Logo
Your company logo should be a visual representation of your products, your brand and it’s core values. The deliberate choice of fonts, colours and symbols are key ingredients in creating a great logo.
What Makes Up A Logo?
Logo Maker Online Vs. Professional Logo Design
Did you know over 20,000 people a month search for the search term ” logo maker online”? You can probably guess how many of the logos created using the free logo design software will be unique. If you don’t mind having a similar logo to hundreds or thousands of other people then free is a good option.
But if you truly respect your business and want to stand out from the crowd, investing in a professional logo design will definitely build the right foundation of your business. After-all, your company logo embodies the essence of your brand and is the first thing people recognise when they come into contact with your business.
Yes you could use an online logo maker but guess what… you still need the necessary design and visual communication skills to make your logo effective.
People will only take your business as seriously as you take yours; so going the free option isn’t laying the best foundation for your business, especially if you regard your business as a serious business and not a hobby.
Professional logo design
Professional logo design is definitely the way to go, that way you get a logo created with passion, something that represents your mission, your product, service and overall brand essence. A professionally designed logo will give you the opportunity to establish a brand identity that resonates with the customers you’re trying to attract. Now here’s the recipe…
The recipe for a delicious logo
Is your symbol easily recognisable? How does your competitors logos look in comparison? The more unique the better. A professional graphic designer can create a logo for you that sets you apart from your competitors and carries your brand message clearly.
Colour has a huge impact on how your brand is perceived. It’s best to know your target audience well and how you want to be perceived in your marketplace.
How does it perform when printed small or blown up? This would depend on how much fine detail the logo has. The best logos are the simple ones. The simpler the logo is, the more legible it will be on all types of media whether it’s a large billboard or in a small area in the corner of your website.
The Right Typeface
If you’re going to have a masterpiece of a logo, you’re going to need the right typeface or ‘font’. There are literally millions of different typefaces out there but a professional logo designer will be able to identify typefaces that convey the right emotion and feel for your brand.
Clever use of negative space can instantly make your logo a winner. One of the best examples is this logo by talented graphic designer Richard Fonteneau for Spartan Golf Club.
The negative space in the logo gives the illusion of a Spartan helmet as well as the motion blur of the golf club swing. One word… Amazing.
Are you ready to invest in your business and get a delicious logo? Click here to discuss your logo today or call us now on (+44) 020 8798 0689
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