As you read this blog post, you’ll discover 5 powerful blogging tips that will get some much needed eyeballs on your products or services.
In the context of blogging or writing online articles, these 5 powerful basics will position you for discovery on search engines such as Bing and Google.
Let’s begin shall we?
1) Actually start a blog.
This sounds silly, but a surprising amount of business owners don’t blog. Blogging is probably the best advertising you can do for your business and so should be a major part of your marketing plan. So the biggest tip is to actually START. Don’t worry If you’re not very technical; you can get a blog set up in less than 5 minutes with Bluehost.
2) Use search keywords in your titles.
You should include keywords (what you think your customers should be putting into Google to find you) in your blog headline and in the body text. So for example for you, that might be “natural skincare products for eczema” or “custom celebration cakes in Milton Keynes”.
When you blog consistently enough, Google and other search engines will pick up on this and your blog will get exposure to the people searching for those specific keywords.
3) Find out what your competitors are doing with their blogs and do it better.
If your competitors are blogging, chances are that you should be too. People are searching for your products every day, but are you positioned for them to find you? Look for signs of engagement on your competitors posts such as comments and shares. If there’s lots of engagement, that’s a sure sign that theres something to gain from creating your own blog content to attract your ideal audience.
4) Make videos and embed them in your blog.
Sometimes people don’t appreciate reading 1000 word blogs. It really depends on the subject. Make your blog content rich and digestible by adding a short video that demonstrates your product or service.
5) Use catchy headlines that grab attention and promise to solve a problem.
The point of a headline is to get the reader to continue reading. Draw your audience in with a compelling headline that promises either a solution to a problem, humour, or inspiration.
You might want to brush up on your copywriting skills or hire a copywriter. It makes a huge difference when you know how to write headlines that grab attention. Once you have their attention, you have a much higher chance of them converting to paying customers.
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